In our UX Design II course we were assigned to investigate how
personalization could be used in an existing digital product.
We used the dating app Tinder as our case, where we first found
research previously done on the motivations of using dating apps.
From those findings we created a survey with both quantitative and
qualitative questions to see if it corresponded with the existing
research on the subject.
The screenshot below is from our Figma prototype from one of the
last iterations of our process. Prior to this we had made simple
paper prototypes to test, evaluate and iterate on our concept. We
ended on a concept of an add-on to Tinder where users would be
confronted by their own preferences on the app which would be
registered by image recognition AI. The users would receive a
prompt with a question that asked about the collected data about
their preferences. From this they could choose to see an overview
of the data the AI had collected about their actions.
Lastly, we used the think-aloud technique for a usability test
which both tested the intuitivity of the app as well as the
concept overall.
- Forventningsafstemning om indhold på hjemmeside
- Fælles sketching session med brugeren
- Figma prototype
- HTML og CSS kodning
- PHP kodning
- Gennemgang af hjemmesiden med brugeren og tilretning
Website design
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